Entrepreneur Industrial designer Project lead
Currently leading design projects at AIVAN in Finland
I move teams from ideas on post-its to testable experiences, quickly and collaboratively, reducing risk and clarifying business decisions.
I work on human-centered products, services, and complex systems, combining empathy, strategic thinking, and creative problem-solving to translate user needs into clear, effective solutions. By aligning user experience with business and client goals, I deliver meaningful outcomes and long-term value across product scales.
Product design
I design impactful physical experiences that help people and organizations achieve their goals.
My approach is rooted in user-centric design, prototyping and a deep understanding of business objectives.
With precision and vision, I balance big-picture strategy with flawless execution.
From handheld solutions to large-scale spaces.
Prototyping
I believe the best creative and innovative approaches come from iterative learning through tangible prototypes that enable timely, informed decisions.
Effective prototyping mitigates risks and accelerates the discovery of optimal solutions.
Skilled in sketching, CAD modeling, CNC milling, and other tools, I create prototypes that drive meaningful insights and user experiences.
“Prototyping is a conversation you have with your ideas”
Tom Wujec
Crafting prototypes that bridge physical and digital experiences
About
Originally from Switzerland, I now reside in Finland with my Finnish partner and our two children. We relocated in 2022 to embrace the opportunity of living in a multicultural family and to explore Finland's rich culture and natural landscapes.
I believe that empathy, creativity, and strategic planning are essential to delivering impactful results and creating meaningful, lasting journeys.
Sharing knowledge and passion has always been central to my life.
I’m dedicated to creating spaces where others can learn and grow.
A successful journey requires good preparation and anticipation of challenges.
CV
Highlights
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Red Dot awards 2x
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IDA awards 2x
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Good design award 1x
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IF design award 1x
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Design patent 1x
Competences
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Prototyping (physical/digital)
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Industrial design
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Design research
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​Design Thinking & Doing
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Human Machine interaction
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Workshop facilitation
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Teaching Product Design
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Wood architecture
Personal competences
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Energiser
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Hands-on
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Creative
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Engenious
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Social
Languages
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French (mother tongue)
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English (C1)
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Finnish (learning)
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German (to be dusted off)
IT tools
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Fusion 360
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Creo
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SolidWorks
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Photoshop
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Illustrator
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Indesign
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Figma
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Aftereffects
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Keyshot
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Vizcom
Workshop tools
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CNC
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Laser cutter
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3D printer
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3D scanner
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Most Hand tools
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Most Mechanical tools
References
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On demand
Personal interest
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Architecture
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Design
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Ethnography
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Sociology
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Geography
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Innovation and low-tech
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Paddle boarding
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Bike-packing
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Teaching
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Trail and Hiking
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Travelling
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Winter sports
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Woodcraft
Profile
As an industrial designer, I apply human-centered design to deliver creative solutions grounded in efficient and pragmatic execution.
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I believe the strongest ideas emerge through collaboration, when diverse perspectives come together to challenge, inspire and innovate.
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Grounded in a solid foundation of design development, I bring both creative vision and technical precision to every project. I shift seamlessly between detailed execution and big-picture thinking to deliver efficient, meaningful outcomes.
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I value open-mindedness, diversity, and shared growth. I’m motivated to take ownership of projects, drive ideas from concept to realisation, and continuously expand my knowledge to create meaningful, forward-thinking design solutions.
Work experience
2024-_ Design project lead at AIVAN
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End-to-end creative process, from concept development to production-ready solutions
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Strategic support through concept direction and design documentation
2024-_ Founder of Eden Pocket garden
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Founder of Eden Pocket garden, a startup delivering plug-and-play gardening solutions
2023-2025 Founder of Wood Poika
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Established my own company specialising in the design and production of bespoke wooden structures and components
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2022-2023 Wood Architecture Aalto University
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Collaborative Design and Development of a 25 m² Wooden Pavilion with an International Team
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Site design and land modification for a family residence incorporating a wooden kitchen garden
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2018-2022 Senior Design Guide at Logitech
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Responsible of the organisation of Swiss and European Design workshops
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Lead of the play team - aiming to create the right mindset according to planned activities
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Lead of a global event celebrating creativity and design approaches
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Responsible for the communication of our design group to other Logitech teams
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Mentoring Bachelor students in their final project
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2015-2018 Senior Industrial Designer at Logitech
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Product designer for keyboards (3 design awards)
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New experiences prototyper
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Local Design Workshop leader
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Creation and implementation of 2 Design Labs
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Design Workshop events facilitator
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Design responsible for site engineering and design interns collaboration
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Mentoring Bachelor students in their final project
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2012-2015 Industrial Designer at Logitech
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Product designer for Ipad accessories (4 design awards+ 1 patent)
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New experiences prototyper
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Collaboration with engineering teams on techno-bricks
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Support on creation of a workflow between prototyping lab and design team
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Mentoring Bachelor students in their final project ​
2004-2022 Swiss winter sports teacher
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Teaching alpine-skiing, telemark and snowboard to children, teenagers and adults
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2007-2014 Youth camp support and leadership
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Leading outdoor and cultural activities during children and teenagers summer camps
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Support during Cerebral camps for teenagers with different mental and physical disabilities.
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Education
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2022-2023
Wood Program, Architecture Aalto University -
2017-2018
CAS Human Machine Interaction, University of Fribourg -
2008-2012
Design and Engineering University of Applied Science Switzerland -
2008-2009
Alpine-ski teacher J+S I -
2004-2005
Snowboard teacher J+S I -
2003-2007
Ecole de Commerce de Neuchâtel
Certifications
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​2021
From Superpowers to Great Teams, IDEO online course -
2021
Insights for Innovation, IDEO online course -
2017
Human & Machine Interaction CAS, University of Fribourg -
2014
English Advanced Certificate, Cambridge University -
2009
Swiss Ski and Snowboard teaching certification -
2004
Swiss Ski and Snowboard teaching certification
Looking forward to improve tomorrow together with you.
Let’s connect and explore how good design can create positive, lasting value.